SEO
SEO Explained
SEO means 'Search Engine Optimization). You can define SEO simply to mean, the ability to have your website be visible or to rank high on Search Engine Result Pages when someone searches for a specific keyword/ service that you offer on your website.
( be No.1. on Google Search)
SEO Factors
When you set up your website, there are various factors that determine how well you rank. These factors can be broadly classified into two :
a) On Site/Page Factors
b) Off Site/Page Factors
The role of SEO management is to identify and implement these factors.
SEO Explained
SEO means 'Search Engine Optimization). You can define SEO simply to mean, the ability to have your website be visible or to rank high on Search Engine Result Pages when someone searches for a specific keyword/ service that you offer on your website.
( be No.1. on Google Search)
SEO Factors
When you set up your website, there are various factors that determine how well you rank. These factors can be broadly classified into two :
a) On Site/Page Factors
b) Off Site/Page Factors
The role of SEO management is to identify and implement these factors.
On page SEO Factors
These factors are totally within the control of the website's publisher's control.
On page factors revolve around the content on your website and how well you arrange/structure ( site architecture) them to make it easy not just for the search engine to navigate but as well the users of the site. The key factor here is 'RELEVANCY'.
Off page SEO factors
Search Engines don't simply rely on the information you provide on your page to determine ranking. They also look at other off page factors. Key of this is REPUTATION. Your reputation is seen through the quality of your backlink profile, your brand strength ( mentions) and reviews( where applicable).
Influencers
Influencers are key to SEO becuase they help create backlink authority.
Social media and SEO
Social media is key for SEO work because it helps to capture the page one geography.